Behavioural Economics by Graham Mallard
An introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses.
A clearly written, interesting and up-to-date overview that makes behavioural economics accessible to a readership unfamiliar with the subject, or with economics more broadly-- Michalis Drouvelis, University of Birmingham
Graham Mallard is Head of Economics at Clifton College. He gained his PhD in economics from the University of Bath in 2011, where he remains a Visiting Research Fellow. He is the author of two successful textbooks: The Economics Companion (2011) and Transport Economics (co-authored with Stephen Glaister) (2008).
| SKU | Unavailable |
| ISBN 13 | 9781911116417 |
| ISBN 10 | 191111641X |
| Title | Behavioural Economics |
| Author | Graham Mallard |
| Series | The Economy Key Ideas |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Agenda Publishing |
| Year published | 2017-07-30 |
| Number of pages | 136 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |