Behavioural Research for Marketing by Julian Adams

Behavioural Research for Marketing by Julian Adams

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

"This text provides a thought-provoking and practical approach to behavioural research in marketingThe book is unique in applying research methods to contemporary marketing practice, and provides a useful toolkit for marketers who want to up their game."

- Dr Rita Kottasz, Associate Professor of Marketing, Kingston University London, Kingston Business School

"This book is a must read for any market research and insight professional who wishes to have a strong theoretical underpinning for their understanding of human behaviour. It brings together in an easy to understand one-stop read key social science theory drawn from sociology, psychology and behavioural economics."

- David Smith PhD, Director DVL Smith Limited and Visiting Professor University of Hertfordshire Business School

"This text provides a thought-provoking and practical approach to behavioural research in marketing. The book is unique in applying research methods to contemporary marketing practice, and provides a useful toolkit for marketers who want to up their game."

- Dr Rita Kottasz, Associate Professor of Marketing, Kingston University London, Kingston Business School

"This book is a must-read for any market research and insight professional who wishes to have a strong theoretical underpinning for their understanding of human behaviour. It brings together in an easy to understand one-stop read key social science theory drawn from sociology, psychology and behavioural economics."

- David Smith, PhD, Director DVL Smith Limited and Visiting Professor, University of Hertfordshire Business School

Julian Adams has worked in the market research industry for over 20 years. He is a Director at Motif, a brand, CX and loyalty insights agency. Prior to this, he was a Partner at Illuminas LLP. Julian is a guest lecturer at Kingston University Business School, where he teaches research theory, method and nonverbal communication.

SKU	Unavailable
ISBN 13	9780367771331
ISBN 10	0367771330
Title	Behavioural Research for Marketing
Author	Julian Adams
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2022-07-04
Number of pages	202
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.