Ben & Jerry's: The Inside Scoop by Fred Lager

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Ben & Jerry's: The Inside Scoop by Fred Lager

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Ben & Jerry's: The Inside Scoop by Fred Lager

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

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SKU Unavailable
ISBN 13 9780517883709
ISBN 10 0517883708
Title Ben & Jerry's: The Inside Scoop
Author Fred Lager
Condition Unavailable
Binding Type Paperback
Publisher Random House USA Inc
Year published 1995-05-16
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.