Big Data in Practice by Bernard Marr

Big Data in Practice by Bernard Marr

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively.

It is refreshing to read a book whose author simply puts the big data hype into practiceUltimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate. (Marginalia on Engagement, April 2016) "This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know what it's all about and how this can be of benefit." (Institute of Management Services Journal, June 2016) Warmly recommended (The Marketing Society, July 2016) Another excellent text from Marr (BCS, August 2016)

BERNARD MARR is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for Forbes, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including Big Data (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), Big Data for Small Business For Dummies and Key Business Analytics.

SKU	Unavailable
ISBN 13	9781119231387
ISBN 10	1119231388
Title	Big Data in Practice
Author	Bernard Marr
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2016-04-12
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.