Global Brand Strategy by Jan-Benedict Steenkamp

Global Brand Strategy by Jan-Benedict Steenkamp

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

SKU	Unavailable
ISBN 13
Title	Global Brand Strategy
Author	Jan-Benedict Steenkamp
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.