Innovation Management by Rick Mitchell

Innovation Management by Rick Mitchell

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.

SKU	Unavailable
ISBN 13
Title	Innovation Management
Author	Rick Mitchell
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.