Strategic Luxury Management by David Planelles
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Strategic Luxury Management |
| Author | David Planelles |
| Series | |
| Condition | Unavailable |
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| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
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