The Effortless Experience by Matthew Dixon

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The Effortless Experience

The Effortless Experience by Matthew Dixon

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.
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ISBN 13
Title The Effortless Experience
Author Matthew Dixon
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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