Brain First Business by Amanda Perry

Brain First Business by Amanda Perry

'HONEST, PRACTICAL, AND DEEPLY EMPOWERING' Gino Wickman, Author of Traction & Shine, Creator of EOS®

As an entrepreneur with ADHD, some of your traits like creativity, hyperfocus, and risk-taking are rocket fuel for starting a business. Others, like trouble with attention to detail and time management can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, often leaves you stressed, doubting yourself, and on the road to burnout.

That's why serial entrepreneur and ADHDer Amanda Perry wrote BRAIN FIRST BUSINESS a groundbreaking guide that rewrites the rules of entrepreneurship for you and your neurodivergent brain. Using her Brain First method, she blends lived experience with neuroscience to show you how to reach your goals without sacrificing your sanity. By learning how ADHD shows up in your business and adopting proven strategies that play to your strengths, you'll redesign your approach in a way that works with your brain, not against it and unlock a sustainable path to a profitable business.

"Entrepreneurs with ADHD often feel like they're fighting their own brain while trying to build a companyAmanda shows them another way. Brain First Business is honest, practical, and deeply empowering. It will change how you work and how you lead." -- Gino Wickman, Author of Traction & Shine, Creator of EOS®
"Brain First Business is the practical operating system for ADHD entrepreneurs. Amanda cuts through the noise and gives founders a clear, actionable framework to build a business that actually works for their brain." -- Ben Branson, Founder of Seedlip & The Hidden 20%
"A wonderful reminder of the value of neurodiversity in business - and the vital need to amplify the remarkable rather than endlessly optimising the average. Never forget that the very same attributes that make you a bit of a pain on Monday morning can be a superpower on Friday afternoon." -- Rory Sutherland, Author of Alchemy and Vice-Chairman of Ogilvy UK

Amanda Perry is a serial entrepreneur, coach, and speaker who has launched, scaled, and sold four businesses. Her work has been featured in Forbes, The Guardian, and on the BBC. She lives in the UK and is passionate about helping ADHD entrepreneurs turn their ideas into thriving, sustainable ventures.

SKU	Unavailable
ISBN 13	9781399829007
ISBN 10	1399829009
Title	Brain First Business
Author	Amanda Perry
Condition	Unavailable
Binding Type	Paperback
Publisher	John Murray Press
Year published	2026-08-06
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.