Brand Hijack by Alex Wipperfurth

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Brand Hijack by Alex Wipperfurth

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Brand Hijack by Alex Wipperfurth

Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as media saturation, consumer evolution and the erosion of image marketing. However, following the book's advice will require some untraditional - even counterintuitive - steps. This type of marketing is not for everyone, you must be confident enough to stop clamouring for control and learn to be spontaneous. Brand hijacking relies on a radical concept - letting go.

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SKU Unavailable
ISBN 13 9781591841401
ISBN 10 1591841402
Title Brand Hijack
Author Alex Wipperfurth
Condition Unavailable
Binding Type Paperback
Publisher Penguin Putnam Inc
Year published 2006-10-02
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.