Brand Leadership by David A Aaker

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Brand Leadership by David A Aaker

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Summary

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

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Brand Leadership by David A Aaker

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

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SKU Unavailable
ISBN 13 9780684839240
ISBN 10 0684839245
Title Brand Leadership
Author David A Aaker
Condition Unavailable
Binding Type Other book format
Publisher Simon & Schuster Ltd
Year published 2000-03-22
Number of pages 351
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.