Branded Entertainment by Jean-Marc Lehu

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Branded Entertainment by Jean-Marc Lehu

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Summary

Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages of this form of brand advertising are explored, as are the methods employed by different brands to reach the target audience.

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Branded Entertainment by Jean-Marc Lehu

Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages of this form of brand advertising are explored, as are the methods employed by different brands to reach the target audience.

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Jean-Marc Lehu is Associate Marketing Professor at Panthéon Sorbonne University. He is also a consultant in marketing and communications and conducts research on customer loyalty and brand management. He is the author of Brand Rejuvenation (also Kogan Page).
SKU Unavailable
ISBN 13 9780749453374
ISBN 10 0749453370
Title Branded Entertainment
Author Jean-Marc Lehu
Condition Unavailable
Binding Type Paperback
Publisher Kogan Page Ltd
Year published 2008-12-03
Number of pages 280
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.