Brands and Gaming by D Nichols
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development-
Technical and Scientific Training in the Construction of Empires
-
Nuclear Power in Britain and Germany: Trust, Democracy, and Futures
-
Lifestyle and Medicine in the Enlightenment
-
Health Policies in Interwar Europe
-
Urban Histories of Science
-
Public Understanding of Science
-
The Hexagon Club and British Neurology between the Wars
-
Communication Maintenance in Longue Durée
-
Spaces of Inquiry
-
Johann Friedrich Blumenbach
-
Collaboration in the Pharmaceutical Industry
-
Women, Gender, and Technosciences, 1900–2020
-
On the Path to the Fifth Industrial Revolution
-
Science and Spectacle
-
Technological Change
-
Medicine and Justice
-
William Blake, the Single Vision, and Newton's Sleep
-
Tore Godal and the Evolution of Global Health
-
Human Extinction
-
Transforming American Science
-
Interferon
-
Cold Science
-
Soviet Science and Engineering in the Shadow of the Cold War
-
Global Science and National Sovereignty
-
Classical Genetic Research and its Legacy
-
The Social Construction of Disease
-
The Fight Against Cancer
-
Heredity and Infection
-
The Historiography of Contemporary Science, Technology, and Medicine
-
Politics, Statistics and Weather Forecasting, 1840-1910
-
Vaccinations and Public Concern in History
-
Science and Ideology
-
Cancer, Radiation Therapy, and the Market
-
Pioneering Health in London, 1935-2000
-
From Molecular Genetics to Genomics
-
Social Class and Mental Illness in Northern Europe
-
Pestilence, Insanity, and Trees
'This very accessible and enjoyable book leaves the reader in no doubt; computer gaming is a major new medium which marketers ignore at their peril.. the authors provide guidelines on how brand owners and marketers might leverage the growth in computer gaming, and they also provide a useful framework for introducing the medium into the decision making process.' - Linda Caller, Managing Director, Thought Agents Ltd
DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming. MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.
| SKU | Unavailable |
| ISBN 13 | 9781403998972 |
| ISBN 10 | 1403998973 |
| Title | Brands and Gaming |
| Author | D Nichols |
| Series | Routledge Studies In The History Of Science Technology And Medicine |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave USA |
| Year published | 2005-11-14 |
| Number of pages | 168 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |