{"product_id":"brilliant-pr-book-cathy-bussey-9780273746584","title":"Brilliant PR","description":"\u003cp\u003eWritten by the features editor of the leading UK weekly for PR professionals, \u003ci\u003ePRWeek\u003c\/i\u003eand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eCoveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. \u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003ci\u003eBrilliant Outcomes : \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLearn how to present yourself or your business to the public\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUnderstand the elements of a PR campaign and how to pitch to the media \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFind out how to manage a crisis \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDiscover the power of social networking and how to get noticed online\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49597694083345,"sku":"GOR012595648","price":13.69,"currency_code":"AUD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50499565748497,"sku":"GOR005728155","price":14.99,"currency_code":"AUD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50574920220945,"sku":"GOR003763773","price":21.49,"currency_code":"AUD","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53619263570193,"sku":"NGR9780273746584","price":30.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273746588.jpg?v=1779962594","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/brilliant-pr-book-cathy-bussey-9780273746584","provider":"World of Books ","version":"1.0","type":"link"}