Building Brands and Believers by Kent Wertime
Argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. This book offers insights into the ways in which companies connect with consumers.
Kent Wertime is a veteran of the international advertising and communications industry. His career to date has included executive positions in New York, Hong Kong, Bangkok, and Singapore. Kent has worked with dozens of blue chip multinational clients, covering a wide range of product categories. He is also an experienced writer and lecturer whose articles and professional commentary appear frequently in the Asian press, including the Asian Wall Street Journal, Media, CNN, and CNBC. Currently, Kent is the CEO of OgilvyInteractive Asia, the Interactive division of the Ogilvy & Mather Group. He resides in Bangkok with his wife and son. He can be reached at Kent.wertime@ogilvy.com.
| SKU | Unavailable |
| ISBN 13 | 9780470820674 |
| ISBN 10 | 0470820675 |
| Title | Building Brands and Believers |
| Author | Kent Wertime |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons (Asia) Pte Ltd |
| Year published | 2003-01-14 |
| Number of pages | 250 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |