Building Data Mining Applications for CRM by Alex Berson

Building Data Mining Applications for CRM by Alex Berson

This text provides comparison and contrast to different approaches and tools available for contemporary data mining. It offers a step-by-step plan to help readers develop a personalized approach.

Alex Berson is a Director of Technology for a global management consulting firm. Dr. Berson holds a Ph.D. in Computer Sciences and M.S. in Applied Mathematics, and is an internationally recognized expert, author, educator and practitioner who has over 20 years of experience in information technologies focusing on data warehouse systems architecture, including design and implementation of systems and applications in the areas of data management, data warehousing and data mining; transaction processing; middleware, client/server distributed computing; and object technologies. Alex Berson is an active member of IEEE Computer Society, ACM, and many others. Hes also an advisory editor for the McGraw-Hill Professional Books division. He has published numerous technical articles in trade magazines, and is a best-selling author of a number of professional books including 'Data Warehousing, Data Mining and OLAP'(with Steve Smith); Client/Server Architecture; SYBASE and Client/Server Computing(with George Anderson); and APPC: Introduction to LU6.2. These books are published internationally, and had been translated in many languages including Chinese and Korean. His latest book, Building Data Mining Applications for CRM, is scheduled to be published in December 1999. Kurt Thearling has spent much of the last decade designing, using, and evaluating data mining and customer relationship management technologies. As Director of Analytics at CRM software vendor Exchange Applications, Kurt directs the use of data mining and decision support technology as part of EA's software development and consulting practice. His extensive data mining web and CRM site can be found at www.thearling.com. STEPHEN J. SMITH is a director and architect responsible for the creation and delivery of two data mining products over the last decade-one for parallelsupercomputers and the second for data warehouses with multidimentional data-bases. he is a wel-respected expert in the feild of data mining and its integration with the data warehouse.

SKU	Unavailable
ISBN 13	9780071344449
ISBN 10	0071344446
Title	Building Data Mining Applications for CRM
Author	Alex Berson
Condition	Unavailable
Binding Type	Paperback
Publisher	Mcgraw-Hill Companies
Year published	2000-01-16
Number of pages	600
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable