Bulletproof Branding by Chris Westfall

Bulletproof Branding by Chris Westfall

Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's in real life)? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization. Branding isn't just a part of your business - it is your business. Written by Chris Westfall (author of The NEW Elevator Pitch), this book turns traditional marketing ideas into actionable results for your brand. Whether you are a solopreneur, or a brand manager for a multi-national company, you owe it to yourself to understand what organizations like Cargill, Cisco and the Huffington Post know about building a world-class brand. Today, customers have more ammunition than ever. That's why you've got to have bulletproof branding.

SKU	Unavailable
ISBN 13	9780985414825
ISBN 10	0985414820
Title	Bulletproof Branding
Author	Chris Westfall
Condition	Unavailable
Binding Type	Paperback
Publisher	Marie Street Press
Year published	2014-05-01
Number of pages	172
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable