Business Marketing by Frobert Dwyer

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Business Marketing by Frobert Dwyer

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Summary

An introduction to the concepts of marketing to businesses. Written from a learning organization perspective, it stresses the importance of building relationships with customers, and material from all business disciplines is integrated throughout to enable students to practice business marketing.

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Business Marketing by Frobert Dwyer

An introduction to the concepts of marketing to businesses. Written from a learning organization perspective, it stresses the importance of building relationships with customers, and material from all business disciplines is integrated throughout to enable students to practice business marketing.

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SKU Unavailable
ISBN 13 9780071162005
ISBN 10 0071162003
Title Business Marketing
Author F Robert Dwyer
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1999-12-01
Number of pages 704
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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