The Business Marketing Course by David Ford
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
"…the authors lead us through the subject in a clear and concise way" (Times Higher Education Supplement, 23rd February 2007)
Professor David Ford is founder member of the IMP (International Marketing and Purchasing) Group, a body of researchers from eight countries which has carried out a number of large-scale studies into international industrial marketing and purchasing. He is also visiting professor at the University of Texas and a member of the internal board of advisers for the School of Business at Uppsala University in Sweden.
Hakan Hakansson is professor at the Nordic School of Management, BI, in Norway.
Lars-Erik Gadde is professor at Chalmers University of Technology in Sweden.
Ivan Snehota is professor at the University of Lugano in Switzerland.
| SKU | Unavailable |
| ISBN 13 | 9780470034507 |
| ISBN 10 | 0470034505 |
| Title | The Business Marketing Course |
| Author | David Ford |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2006-09-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |