Business Research Methods by William G Zikmund

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Business Research Methods by William G Zikmund

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Summary

Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is suitable for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Business Research Methods by William G Zikmund

Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is suitable for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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SKU Unavailable
ISBN 13 9781439080702
ISBN 10 1439080704
Title Business Research Methods
Author William G Zikmund
Condition Unavailable
Binding Type Hardback
Publisher Cengage Learning, Inc
Year published 2009-10-01
Number of pages 696
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.