Business to Business Marketing Management by Alan Zimmerman

  •
1 1

Business to Business Marketing Management by Alan Zimmerman

Checking stock...
Checking stock...
Proud to be B-Corp

Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good

Business to Business Marketing Management by Alan Zimmerman

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,

You might also like

SKU Unavailable
ISBN 13 9781844800018
ISBN 10 1844800016
Title Business to Business Marketing Management
Author Alan Zimmerman
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2004-11-04
Number of pages 404
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.