Can't Buy ME Love by Jean Kikbourne
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expos , the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. When was the last time you felt this comfortable in a relationship? --An ad for sneakers You can love it without getting your heart broken. --An ad for a car Until I find a real man, I'll settle for a real smoke. --A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expos , the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.Jean Kilbourne, Ed.D., is a pioneer in the field of alcohol and tobacco advertising, as well as the portrayal of women in advertising. She is best known for her award-winning documentaries Killing Us Softly, Slim Hopes, and Pack of Lies. She is a widely published writer and speaker who has twice been nominated Lecturer of the Year by the National Association for Campus Activities. She is a resident of Boston, Massachusetts.
| SKU | Unavailable |
| ISBN 13 | 9780684866000 |
| ISBN 10 | 0684866005 |
| Title | Can't Buy ME Love |
| Author | Jean Kikbourne |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Prentice Hall (a Pearson Education company) |
| Year published | 2000-11-01 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |