Canadian E-Marketing by Ramesh Venkat
Written for students in undergraduate and MBA programs, this text contains comprehensive coverage of Internet marketing concepts from product design through to post-customer care, with a focus on customers and customer relationships. It presents a strategic and global perspective to understanding online market opportunities.
Ramesh Venkat has an MBA degree in Marketing from Simon Fraser University and a Ph.D. in Marketing from The University of British Columbia. He has been a full-time faculty member in the Marketing Department at Saint Mary's University since 1992. He created the first graduate level "Internet Marketing" course in Canada in 1995. He currently has four graduate students working on Internet marketing (or related) research projects. He has published several papers in Leading academic conferences on this topic. He is currently the MBA Program Director at Saint Mary's University.
| SKU | Unavailable |
| ISBN 13 | 9780070878570 |
| ISBN 10 | 0070878579 |
| Title | Canadian E-Marketing |
| Author | Ramesh Venkat |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2002-01-16 |
| Number of pages | 420 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |