Cases in Consumer Behaviour by Gerrit Antonides

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Cases in Consumer Behaviour by Gerrit Antonides

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Summary

A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".

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Cases in Consumer Behaviour by Gerrit Antonides

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

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Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.
SKU Unavailable
ISBN 13 9780471987819
ISBN 10 0471987816
Title Cases in Consumer Behaviour
Author Gerrit Antonides
Condition Unavailable
Binding Type Paperback
Publisher John Wiley & Sons Inc
Year published 1999-04-28
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.