Category Management by Nielsen Marketing Research

Category Management by Nielsen Marketing Research

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Summary

Explains category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations.

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Category Management by Nielsen Marketing Research

Explains category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
SKU Unavailable
ISBN 13 9780844234892
ISBN 10 0844234893
Title Category Management
Author Nielsen Marketing Research
Condition Unavailable
Binding Type Hardback
Publisher NTC Publishing Group,U.S.
Year published 1994-01-16
Number of pages 176
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.