Changeology by Les Robinson
Changeology is about influencing the behaviour of human beings for the better. The book simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, `can do and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence.
A beguilingly simple framework for effective social change illustrated with loads of helpful and inspiring examplesThought provoking at every turn, I finished the book buzzing with new ideas to try out in my own work. * Nigel Topping, Chief Innovation Officer, Carbon Disclosure Project *
Les Robinson was a social marketer who wondered why his campaigns sometimes fizzled and decided to find out why. In his early years he lent communication finesse to citizen campaigns against sand mining, freeways, landfills and Sydney’s only waste incinerator (now closed), which sparked his interest in social change. He is now Australia’s most experienced and knowledgeable change facilitator, consultant to government agencies and councils – training, facilitating and advising practitioners on behaviour change programmes in areas including health, sustainability, road safety and emergency management. He runs his own business, Enabling Change.
| SKU | Unavailable |
| ISBN 13 | 9780857840615 |
| ISBN 10 | 0857840614 |
| Title | Changeology |
| Author | Les Robinson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2012-10-18 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |