Character of a Corporation by Goffee R
It is corporate culture which really makes organizations triumph in the long term. Gareth Jones and Rob Goffee introduce a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - they advise executives on how to change their culture. They pose and answer two questions: what is your organization's culture? and is it the right one for the business challenges of the 21st century? In addition, the authors a ddress the ethical issues of manipulating the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.
'If you want to grasp what it takes, personally and ethically, to change 'culture', read this book' Stephen RCovey
Robert Goffee is an internationally-respected authority on organizational transformation. He is a professor of organizational behaviour at London Business School and a frequent contributer to newspapers and magazines, including The Times and Harvard Business Review. Gareth Jones holds two prestigious academic posts in organizational development at Henley Management College and at INSEAD in France. He has previously worked as Senior Vice President for Human Resources for Polygram International.
| SKU | Unavailable |
| ISBN 13 | 9780006530527 |
| ISBN 10 | 0006530524 |
| Title | Character of a Corporation |
| Author | Goffee R |
| Condition | Unavailable |
| Binding type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 2002-11-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |