Charity Appeals by Marion Allford

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Charity Appeals by Marion Allford

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Summary

Provides a step-by-step blueprint to researching, planning, organizing and executing all appeals - small, large, national or local. Director of the #54 million Wishing Well appeal at Great Ormond Street Children's Hospital, the author reveals the skills behind successful fund-raising today.

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Charity Appeals by Marion Allford

Provides a step-by-step blueprint to researching, planning, organizing and executing all appeals - small, large, national or local. Director of the #54 million Wishing Well appeal at Great Ormond Street Children's Hospital, Allford reveals the state-of-the-art skills behind successful fund-raising today. Her book - the first to concetrate solely on one-off appeals - is as much a practical guide to strategy and approach as it is a source of new ideas.

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SKU Unavailable
ISBN 13 9780460861915
ISBN 10 0460861913
Title Charity Appeals
Author Marion Allford
Condition Unavailable
Binding Type Paperback
Publisher Orion Publishing Co
Year published 1993-09-23
Number of pages 400
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.