Chocolate Wars Inside the Secret Worlds by Brenner Joel C

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Chocolate Wars Inside the Secret Worlds by Brenner Joel C

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Summary

Forrest Mars was one of the most private entrepreneurs. The day after he died of natural causes a Mars spokesperson refused to admit that he had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. This book tells their stories.

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Chocolate Wars Inside the Secret Worlds by Brenner Joel C

Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
'A rewarding read' Sunday Business 'An entertaining and meticulously researched account' Sunday Telegraph
Joel Glenn Brenner began reporting on the chocolate business in 1989 as a writer for the Washington Post. Her Washington Post Magazine cover story on Mars won three prizes, including the Frank C. Porter Memorial Award for Distinguished Labor and Business Reporting and the Washington Dateline Award for Best Business Reporting. She lives in New York.
SKU Unavailable
ISBN 13 9780006532392
ISBN 10 000653239X
Title Chocolate Wars Inside the Secret Worlds
Author Brenner Joel C
Condition Unavailable
Binding Type Paperback
Publisher HarperCollins Publishers
Year published 2002-11-01
Number of pages 384
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable