Chocolate Wars Inside the Secret Worlds
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Chocolate Wars Inside the Secret Worlds by Brenner Joel C
Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
'A rewarding read' Sunday Business 'An entertaining and meticulously researched account' Sunday Telegraph
Joel Glenn Brenner began reporting on the chocolate business in 1989 as a writer for the Washington Post. Her Washington Post Magazine cover story on Mars won three prizes, including the Frank C. Porter Memorial Award for Distinguished Labor and Business Reporting and the Washington Dateline Award for Best Business Reporting. She lives in New York.
SKU | Unavailable |
ISBN 13 | 9780006532392 |
ISBN 10 | 000653239X |
Title | Chocolate Wars Inside the Secret Worlds |
Author | Brenner Joel C |
Condition | Unavailable |
Binding Type | Paperback |
Publisher | HarperCollins Publishers |
Year published | 2002-11-01 |
Number of pages | 384 |
Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
Note | Unavailable |