The CIM Handbook of Export Marketing by Chris J Noonan

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The CIM Handbook of Export Marketing by Chris J Noonan

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Summary

A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role.

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The CIM Handbook of Export Marketing by Chris J Noonan

A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role.

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'Chris Noonan brings a wealth of experience and knowledge to this subjectProfessional export marketing is vital to every company's success. This book tells you how to get it right.' From the foreword by Ian Campbell, Director-General of the Institute of Export
SKU Unavailable
ISBN 13 9780750643467
ISBN 10 0750643463
Title The CIM Handbook of Export Marketing
Author Chris J Noonan
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 1999-09-16
Number of pages 601
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.