The Commitment Engine by John Jantsch

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The Commitment Engine by John Jantsch

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The Commitment Engine by John Jantsch

Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right

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SKU Unavailable
ISBN 13 9781591844877
ISBN 10 1591844878
Title The Commitment Engine
Author John Jantsch
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2012-10-11
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.