{"product_id":"competition-demystified-book-bruce-greenwald-9781591840572","title":"Competition Demystified","description":"Distinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really does offer a great new way to exploit competitive advantages.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49560813568273,"sku":"GOR006337203","price":52.99,"currency_code":"AUD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50056631419153,"sku":"CIN1591840570A","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50113763410193,"sku":"CIN1591840570VG","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52107039113489,"sku":"CIN1591840570G","price":0.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591840570.jpg?v=1750719926","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/competition-demystified-book-bruce-greenwald-9781591840572","provider":"World of Books ","version":"1.0","type":"link"}