Consumer Behavior by John C Mowen

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Consumer Behavior by John C Mowen

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Summary

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

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Consumer Behavior by John C Mowen

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

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SKU Unavailable
ISBN 13 9780137371150
ISBN 10 0137371152
Title Consumer Behavior
Author John C Mowen
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 1998-01-01
Number of pages 800
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.