Consumer Behavior by Michael Solomon

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Consumer Behavior by Michael Solomon

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Consumer Behavior by Michael Solomon

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

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SKU Unavailable
ISBN 13 9780136110927
ISBN 10 0136110924
Title Consumer Behavior
Author Michael Solomon
Condition Unavailable
Binding Type Hardback
Publisher Prentice Hall
Year published 2010-03-26
Number of pages 688
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable