Consumer Economics by Elizabeth B Goldsmith

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Consumer Economics by Elizabeth B Goldsmith

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Consumer Economics by Elizabeth B Goldsmith

For undergraduate consumer economics and related consumer science courses.   This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world–all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.

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SKU Unavailable
ISBN 13 9780131590496
ISBN 10 0131590499
Title Consumer Economics
Author Elizabeth B Goldsmith
Condition Unavailable
Publisher Pearson Education (US)
Year published 2008-10-16
Number of pages 528
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.