Consumer Happiness: Multiple Perspectives by Tanusree Dutta

Consumer Happiness: Multiple Perspectives by Tanusree Dutta

This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.

“This volume has valuable takeaways for professionals working in the area of consumer policy for ensuring consumers’ happiness… It brings a comprehensive knowledge of concepts and theories and takes it to the next level … . This book offers an exciting insight … . this book is of interest for readers in consumer policy … . It opens doors for upcoming theoretical and empirical researches on consumerism and producer conduct.” (H. Kaur and T. Singh, Journal of Consumer Policy, Vol. 44, 2021)

Dr. Tanusree Dutta is presently working as Assistant Professor, in Indian Institute of Management, Ranchi. She was associated with Rekhi Centre of Excellence for the Science of Happiness, Indian Institute of Technology, Kharagpur (on lien from Indian Institute of Management Ranchi) She has research publications in peer-reviewed national and international journals which have been cited in manuscripts and books of national and international repute. She has co-authored a book titled ‘Neuromarketing in India: Understanding the Indian Consumer’ and has co-edited a book titled ‘Bias in Human Behavior’. 

Dr. Manas K Mandal is currently serving as Distinguished Visiting Professor at Indian Institute of Technology - Kharagpur. He is also Adjunct Professor at the National Institute of Advanced Studies, IISC, Bangalore. He was formerly Distinguished Scientist and Director-General – Life Sciences in DRDO2013–2016]. Prior to this, he was Chief Controller R&D (Life Sciences), DRDO. He was also Director, Defense Institute of Psychological Research, for about nine years. During 2003, he was Fulbright Visiting Lecturer at Harvard University, USA.

SKU	Unavailable
ISBN 13	9789813363762
ISBN 10	9813363762
Title	Consumer Happiness: Multiple Perspectives
Author	Tanusree Dutta
Series	Studies In Rhythm Engineering
Condition	Unavailable
Binding Type	Paperback
Publisher	Springer Verlag, Singapore
Year published	2022-05-07
Number of pages	285
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.