Consumer Nationalism and Barrs Irn-Bru in Scotland by David Leishman

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Consumer Nationalism and Barrs Irn-Bru in Scotland by David Leishman

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Part of Consumption And Public Life series

Summary

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.

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Consumer Nationalism and Barrs Irn-Bru in Scotland by David Leishman

1. Introduction.- 2. The Power of Origins.- 3. From Girders: Discourses of National Strength.- 4. Consumer Nationalism in Popular and Material Culture.- 5. Scotland's Other: Defining Oppositional Identities.- 6. Conclusion

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David Leishman is Senior Lecturer in Applied English at Grenoble Alpes University, France.


SKU Unavailable
ISBN 13 9783030533816
ISBN 10 3030533816
Title Consumer Nationalism and Barrs Irn-Bru in Scotland
Author David Leishman
Series Consumption And Public Life
Condition Unavailable
Binding Type Hardback
Publisher Springer Nature Switzerland AG
Year published 2020-10-02
Number of pages 264
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.