Consumers by Eric Arnould

  •
1 1

Consumers by Eric Arnould

Checking stock...
Checking stock...
Trustpilot

Part of Mcgraw-Hill Series In Marketing series
Summary

This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Consumers by Eric Arnould

This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

You might also like

More books in the Mcgraw-Hill Series In Marketing series
View all
SKU Unavailable
ISBN 13 9780071122948
ISBN 10 007112294X
Title Consumers
Author Eric Arnould
Series Mcgraw-Hill Series In Marketing
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2001-07-01
Number of pages 761
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
Trustpilot