Consumption Economics by Todd Hewlin

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Consumption Economics by Todd Hewlin

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Consumption Economics by Todd Hewlin

If you're a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won't be felt in your company's product line. The true disruption will be to your business model. Future customers won't want to pay you high prices out of big CapEx budgets anymore. They will expect lower cloud prices paid from OpEx budgets only when and if they successfully consume the business value of your products.How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner's manual for tech company executives who want to drive their company successfully into the next one.

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The Technology Services Industry Association (TSIA) is led by J.B.Wood, its president and CEO. Wood is a co-founder of the Service Research & Innovation Institute (SRII), together with IBM and Oracle. He speaks frequently at industry events and has been featured in publications including as Fortune, BusinessWeek, the New York Times, CNET, Computerworld, and CRM Magazine. Wood was also president and CEO of Prognostics, one of the leading consumer research and consulting firms in the IT industry, and co-founded InsightExpress, which pioneered the use of the Internet in market research applications.

SKU Unavailable
ISBN 13 9780984213030
ISBN 10 0984213031
Title Consumption Economics
Author Todd Hewlin
Condition Unavailable
Binding Type Hardback
Publisher Point B Inc
Year published 2011-11-01
Number of pages 232
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.