Contemporary Issues in Marketing by Martin Evans
This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.-
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'Excellent concept for a bookI intend to use a number of the articles as seminar material. Length of articles is ideal for one-hour seminars.' - Ruth Murphy, University of North London 'This is a really interesting; up-to-date publication. It enlightened me, and I have already quoted it in my work in publications! I have no hesitation in recommending this book to my colleagues for course adoption.' - Patrick McCole, University of Ulster 'Excellent coverage of current key issues and well illustrated with examples.' - J.W. Cross, Southampton Institute 'This is an excellent text for students to use to gain an insight into the practical application of marketing theory.' - P Cowell, University College, Warrington 'Nice readable articles, well presented and up-to-date.' - E Gilhooly, University of Wales, Cardiff
MARTIN EVANS is Professor of Marketing at the University of the West of England, Bristol.
LUIZ MOUTINHO is Professor of Marketing, Glasgow Business School, University of Glasgow.
| SKU | Unavailable |
| ISBN 13 | 9780333677742 |
| ISBN 10 | 0333677749 |
| Title | Contemporary Issues in Marketing |
| Author | Martin Evans |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 1999-06-01 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |