Contemporary Strategic Marketing by Ross Brennan

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Contemporary Strategic Marketing by Ross Brennan

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Summary


An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

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Contemporary Strategic Marketing by Ross Brennan

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

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ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.

PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.

PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.

LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.

SKU Unavailable
ISBN 13 9780230507203
ISBN 10 0230507204
Title Contemporary Strategic Marketing
Author Ross Brennan
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2007-10-12
Number of pages 488
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.