Content Strategy for the Web by Kristina Halvorson
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
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Design for How People Learn
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Rocket Surgery Made Easy
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100 Things Every Designer Needs to Know About People
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Logo Design Love
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The Adobe Photoshop Lightroom CC Book for Digital Photographers, The
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The Adobe Photoshop Lightroom Classic CC Book for Digital Photographers
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Picture Perfect Practice
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The Elements of User Experience, The
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Content Strategy Toolkit, The
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Picture Perfect Posing
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A Project Guide to UX Design, A
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The Functional Art, The
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The Adobe Photoshop Lightroom Classic Book, The
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The Visual Toolbox, The
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Professional Portrait Retouching Techniques for Photographers Using Photoshop
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Presentation Zen
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Work for Money, Design for Love
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The Headshot, The
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The Brand Flip, The
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Talk to the Elephant
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Burn Your Portfolio
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Designing Connected Content
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Adobe Photoshop CC Book for Digital Photographers, The (2017 release)
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The Truthful Art, The
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Nicely Said
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Photoshop for Lightroom Users
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Naked Presenter, The
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Presentation Zen Design
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The Adobe Photoshop Book for Digital Photographers, The
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Design Method, The
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Interactive Project Management
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This is Learning Experience Design
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It's Not About the F-Stop
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Everyware
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Captured by the Light
“This is the go-to handbook for creating an effective content strategyThe Post-it® notes and dog-eared pages in my copy are evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
| SKU | Unavailable |
| ISBN 13 | 9780321808301 |
| ISBN 10 | 0321808304 |
| Title | Content Strategy for the Web |
| Author | Kristina Halvorson |
| Series | Voices That Matter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2012-03-22 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |