Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by Erik Peterson

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Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by Erik Peterson

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Summary

Marketing guru Tim Riesterer reveals the secrets to Customer-Centric messaging and brand communications that have earned his own clients 338% ROI in just 90 days

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Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by Erik Peterson

Marketing guru Tim Riesterer reveals the secrets to Customer-Centric messaging and brand communications that have earned his own clients 338% ROI in just 90 days

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Erik Peterson, Vice President of Strategic Consulting, Corporate Visions, helps companies and salespeople around the world win at the three-foot level—when they’re sitting across the table from their most important prospects. Companies such as GE, AmerisourceBergen, and Oracle have sought his help to create their simple, differentiated, and memorable story. Peterson has delivered consulting, keynotes, and messaging skills workshops to more than 10,000 salespeople in 13 countries, and he leads a team that’s delivered this work in 56 countries around the world.
Tim Riesterer, Chief Marketing Officer and Senior Vice President of Products and Consulting, Corporate Visions, is a recognized thought leader and practitioner in the area of marketing and sales messaging. His first book, Customer Message Management, focused on increasing a marketing department’s impact on selling by providing customer-relevant, salesready messaging and tools that salespeople will actually use. Now, he’s turned his attention to salespeople themselves and what actually happens when they are in front of the customer with their lips moving.

SKU Unavailable
ISBN 13 9780071750905
ISBN 10 0071750908
Title Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
Author Erik Peterson
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2011-05-16
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.