Corporate Information Strategy and Management: Text and Cases
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Corporate Information Strategy and Management: Text and Cases by Lynda Applegate
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy. Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management. The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.
| SKU | Unavailable |
| ISBN 13 | 9780071244190 |
| ISBN 10 | 0071244190 |
| Title | Corporate Information Strategy and Management: Text and Cases |
| Author | Lynda Applegate |
| Condition | Unavailable |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2006-01-16 |
| Number of pages | 736 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |