Corporate Reputation and Competitiveness by Rosa Chun

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Corporate Reputation and Competitiveness by Rosa Chun

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Summary

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

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Corporate Reputation and Competitiveness by Rosa Chun

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

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'Very timely.. refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning

'The authors have done some excellent research ... [the book] offers excellent, thought-provoking material for those interested in how the staff and customers in service companies relate.' - Winston Fletcher, Times Higher Education Supplement

itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing at Manchester Metropolitan University.

SKU Unavailable
ISBN 13 9780415287432
ISBN 10 041528743X
Title Corporate Reputation and Competitiveness
Author Rosa Chun
Condition Unavailable
Binding Type Hardback
Publisher Taylor & Francis Ltd
Year published 2002-10-03
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.