Corporate Reputation by John Smythe

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Corporate Reputation by John Smythe

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Summary

Takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as "good" or "bad" corporate behaviour.

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Corporate Reputation by John Smythe

Takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as good or bad corporate behaviour.

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SKU Unavailable
ISBN 13 9780712650595
ISBN 10 0712650598
Title Corporate Reputation
Author John Smythe
Condition Unavailable
Binding Type Hardback
Publisher Cornerstone
Year published 1992-09-24
Number of pages 180
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.