Creative Arts Marketing by Liz Hill

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Creative Arts Marketing by Liz Hill

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Summary

As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'.

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Creative Arts Marketing by Liz Hill

As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'.

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"As comprehensive a view of arts marketing as you'll find anywhereIt will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over again."

Alvin H. Reiss, Editor, 'Arts Management'.
SKU Unavailable
ISBN 13 9780750657372
ISBN 10 0750657375
Title Creative Arts Marketing
Author Liz Hill
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2003-06-25
Number of pages 382
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.