The Creative Economy by John Howkins

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The Creative Economy by John Howkins

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Summary

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age.

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The Creative Economy by John Howkins

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
John Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *
The first really practical guide for people working in the creative industries * Director Magazine *
A valuable introduction to its brave new world * Sunday Times *
A point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization *
John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.
SKU Unavailable
ISBN 13 9780141977034
ISBN 10 0141977035
Title The Creative Economy
Author John Howkins
Condition Unavailable
Binding Type Paperback
Publisher Penguin Books Ltd
Year published 2013-11-07
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable