Crystallizing Public Opinion (Original Classic Edition) by Edward Bernays

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Crystallizing Public Opinion (Original Classic Edition) by Edward Bernays

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Crystallizing Public Opinion (Original Classic Edition) by Edward Bernays

Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.

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Edward Bernays (1891-1995) was a public relations pioneer who immigrated to the United States from his native Austria in the 1930s. Bernays created and popularized several strategies for influencing public opinion during his work in public relations on behalf of a diverse clientele that included major firms and industrial organizations, governments around the world, and advocacy groups in a variety of professions. In 1971, he said that when public relations is applied well, it serves to legitimize an essential concept of our society: competition in the marketplace of ideas and things.

SKU Unavailable
ISBN 13 9781722502805
ISBN 10 1722502800
Title Crystallizing Public Opinion (Original Classic Edition)
Author Edward Bernays
Condition Unavailable
Binding Type Paperback
Publisher G&D Media
Year published 2019-10-31
Number of pages 234
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.