Customer Intimacy by Wiersema Fred

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Customer Intimacy by Wiersema Fred

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Summary

Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.

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Customer Intimacy by Wiersema Fred

Customer-intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.
'A brilliant concept.. a brilliant book ... a mother lode of useable ideas' Tom Peters
SKU Unavailable
ISBN 13 9780006388395
ISBN 10 0006388396
Title Customer Intimacy
Author Wiersema Fred
Condition Unavailable
Binding Type Paperback
Publisher HarperCollins Publishers
Year published 2002-11-01
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable